The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example In February 2015, a photo of a striped dress posted online unexpectedly turned into a worldwide argument. Some viewers swore it was blue and black, while others were convinced it was white Alexandria Faux Leather Dress by A.L.C. Rent the Runway 10 years ago today, this infamous dress was posted on the internet, causing the viral debate on whether it was blue and black or white and gold. The phenomenon revealed differences in You Can Now Buy 'The Dress' In Either Blue And Black Or White And Gold