E cigarette marketing in the UK Since their introduction in Europe in 2006 and the U.S. in 2007, the use of e cigarettes a.k.a., vapes has skyrocketed. A recent review from researchers in Australia found the results Growing the research evidence on e cigarettes by Research at CRUK Medium New study comes the closest yet to proving that e cigarettes aren't as dangerous as smoking Disposable E Cigarettes More Toxic Than Traditional Cigarettes UC Davis