The Smoking Alternative, unlike any E Cigarette or Vape JUUL Juul is back to its original mission with a second generation e cigarette With Commissioner Under Pressure, F.D.A. Opens Door to Flavored Vapes The New York Times Juul Sales Recovered Within Weeks of Self imposed Flavor Ban Respiratory Therapy Juul will be one of only two U.S. companies authorized to sell menthol flavored vapes, which many adults prefer to tobacco flavor.